In ‘Culture Club,’ Melanie Oliveiro explores how the MrBeast Burger brand, known for its social media fame and cult following, is being introduced to Singapore. Nichol Ng, CEO of Xolutions—a food industry strategy and solutions provider under X-Inc—will explain how the virtual brand will operate from existing restaurant kitchens, enabling F&B operators, including social enterprises like Dignity Kitchen, to generate new revenue streams. Ng will also highlight MrBeast’s pop culture influence and business savvy. Additionally, she will discuss Xcelerate Academy, a training and transformation institute for Singapore’s foodservice and wholesale sectors.

Disclaimer: This Podcast is taken from CNA.