Economy
Gen Z CEO of World of Beauty maps out the Italian brand's expansion across Southeast Asia.
Published On Mon, 27 Apr 2026
Yashveer Singh
28 Views

In “Culture Club,” Melanie Oliveiro explores the beauty product industry through a conversation with Joyce Tirindelli, a 20-something, third-generation CEO of the Italian skincare brand World of Beauty. Tirindelli shares how she was prepared for leadership and now oversees a portfolio of over 200 products that are vegan, Halal-certified, and environmentally friendly. She also discusses the brand’s expansion strategy in Southeast Asia, a region expected to become the world’s fourth-largest economy by 2030.
Disclaimer: This podcast is taken from CNA.



