Economy

Gen Z CEO of World of Beauty maps out the Italian brand's expansion across Southeast Asia.

Published On Mon, 27 Apr 2026
Yashveer Singh
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In “Culture Club,” Melanie Oliveiro explores the beauty product industry through a conversation with Joyce Tirindelli, a 20-something, third-generation CEO of the Italian skincare brand World of Beauty. Tirindelli shares how she was prepared for leadership and now oversees a portfolio of over 200 products that are vegan, Halal-certified, and environmentally friendly. She also discusses the brand’s expansion strategy in Southeast Asia, a region expected to become the world’s fourth-largest economy by 2030.

Disclaimer: This podcast is taken from CNA.