The Union Health Ministry, in collaboration with the World Health Organization (WHO), launched a month-long Delhi Metro campaign at Sultanpur Metro Station on Wednesday, focusing on the health and well-being of women and girls. Running from December 10, 2025, to January 10, 2026, the campaign aims to reach millions of commuters through messages displayed on trains and selected metro stations. It highlights key issues such as women’s safety, health, mental well-being, bridging the digital divide, awareness of the PC&PNDT Act, and TB prevention.

Union Health Secretary Punya Salila Srivastava told ANI that the campaign builds on the successful “Swasth Nari, Sashakt Parivar Abhiyaan,” which saw participation from over 11 crore people. She said the initiative, in collaboration with WHO, focuses on promoting messages like “Swasth Nari, Sashakt Parivar” and “Sashakt Bharat,” emphasizing the importance of women’s health, safety, and awareness about PCPNDT and TB. She added that a family or nation cannot progress without healthy women and that the Delhi Metro provides a powerful platform to reach the public directly.

Dr. Catharina Boehme, Officer-in-Charge, WHO South-East Asia, said the “Healthy Women, Healthy Nation” campaign is vital, as many women in India and globally still face stigma and lack access to timely healthcare, including for tuberculosis. She encouraged public ownership of the campaign on behalf of WHO and the Indian government.

The flag-off included a performance by WeBhor, an all-women band, celebrating women’s empowerment and resilience, followed by an inaugural metro ride to reinforce shared responsibility for promoting safety, dignity, and well-being for women and girls. Officials present included Meera Srivastava, Geetu Joshi, and other senior members of the Union Health Ministry.