Meta announced on Monday that Arun Srinivas has been appointed as its new Managing Director and Head for India, effective July 1. This move follows Sandhya Devanathan’s expanded responsibilities, now overseeing both India and Southeast Asia. In his new role, Srinivas will continue reporting to Devanathan and will be responsible for aligning Meta’s business strategies, innovation initiatives, and revenue goals to better serve its partners and clients in India. He will lead Meta’s India operations and work to deepen relationships with top brands, advertisers, developers, and partners to drive market growth.

An alumnus of IIM Kolkata, Srinivas brings nearly 30 years of experience in sales and marketing, having worked with major companies like Hindustan Unilever, Reebok, OLA, and WestBridge Capital. He currently serves as the Director and Head of Meta’s Ads Business in India. Since joining Meta in 2020, he has been instrumental in strengthening partnerships with leading advertisers and agencies, with a focus on key growth areas such as AI, reels, and messaging.

Commenting on the appointment, Sandhya Devanathan said, “With India playing a key role in global economic growth and innovation, Arun is well-positioned to lead our efforts in this vital market. His proven leadership in building strong teams, driving innovation, and nurturing strategic partnerships will help accelerate Meta’s growth in India, particularly in areas like AI, WhatsApp, and reels.”