Meta Platforms has acquired an approximate 3% stake in EssilorLuxottica, the parent company of Ray-Ban, according to a source familiar with the matter. The move highlights Meta’s growing interest in artificial intelligence-driven wearable technology as it continues to expand its presence in the smart glasses market. EssilorLuxottica, a global eyewear leader, and Meta have already collaborated on the Ray-Ban Meta smart glasses, which combine classic Ray-Ban designs with advanced tech features such as cameras, open-ear speakers, and AI capabilities. These glasses have seen strong market reception since their launch in 2023.

Meta's latest investment, reportedly worth around €3 billion (approximately $3.5 billion), indicates the company’s long-term commitment to the wearables segment. Industry reports suggest Meta could further raise its stake in EssilorLuxottica to 5% in the future. While EssilorLuxottica declined to comment on the transaction, Meta has not yet responded to inquiries.

In a related development, Meta recently partnered with Oakley to introduce a new line of smart eyewear called “Oakley Meta HSTN,” featuring hands-free cameras, water resistance, and integrated Meta AI. These developments align with Meta’s broader strategy of embedding AI and immersive technologies into everyday consumer products. EssilorLuxottica’s CEO has indicated plans to expand smart glasses production and deepen collaborations with Meta across more brands. With liquidity and innovation flowing into the wearable tech space, this strategic investment is likely to accelerate the evolution of AI-integrated consumer eyewear.