Samsung has revealed plans to extend access to its Gemini AI assistant, which was previously exclusive to the flagship Galaxy S-series, to select models in the Galaxy A-series. Starting in early May, users can launch Gemini by pressing and holding the side button on devices like the Galaxy A56 5G, A55 5G, A54 5G, A36 5G, A35 5G, A34 5G, A26 5G, A25 5G, A25e 5G, and A24, all running One UI 7.

This new feature builds on the AI capabilities introduced earlier in models like the Galaxy A56 5G, A36 5G, and A26 5G. The Gemini AI assistant will replace Samsung’s own Bixby, which was previously activated by the side button. As a result of Samsung's partnership with Google, pressing and holding the power button on these supported devices will now summon Gemini instead of Bixby.

Samsung aims to streamline everyday tasks with Gemini, allowing users to perform actions like checking calendar events, finding local restaurants, or receiving personalized gift suggestions. Gemini also enables multi-app interactions, such as searching for a location on Google Maps and sharing it via the Messages app, all without switching between apps or typing. These functions work across Samsung apps, Google services, and compatible third-party apps.

In related news, Samsung is reportedly in early talks with the US-based AI company Perplexity AI to integrate its assistant into future smartphones. Perplexity has already partnered with Lenovo-owned Motorola and is now in discussions with Samsung. However, the deal may face challenges due to Samsung's existing strong ties with Alphabet Inc., which provides many of the AI services on Samsung devices and powers its default search engine. Despite this, Samsung has been strengthening its relationship with Perplexity, having invested in the startup through its Samsung NEXT venture arm last year. Samsung is also reportedly considering further investments in Perplexity, which is aiming to raise between $500 million and $1 billion in its ongoing funding round to increase its valuation to $18 billion.