OnePlus is reportedly going through a significant internal overhaul, with its operations now being combined with Realme. This development follows an earlier report where Realme told Reuters that it was being absorbed into OPPO as a sub-brand. According to 9To5Google, OnePlus is now part of this broader integration, joining Realme under the same structure. All these brands fall under the umbrella of BBK Electronics.

Citing Digital Chat Station on Weibo, the report states that OnePlus and Realme have been unified under a newly formed “sub-product centre,” which will oversee operations both in China and globally. This integration also extends to shared responsibilities in marketing and after-sales services across the two brands. The combined teams will reportedly function under the leadership of Pete Lau, OPPO’s chief product officer and the founder of OnePlus. The move is expected to encourage greater reuse of product lines across brands, pointing toward tighter collaboration in product development.

Earlier in January, multiple reports suggested that OPPO was scaling down OnePlus. These claims were based on signs such as declining shipments, reduced regional presence, and more centralized decision-making from China. Android Headlines also reported that OnePlus had quietly shut its US headquarters in Dallas, cut back on marketing and regional teams, and scrapped products like the Open 2 foldable and a compact flagship.

OnePlus India CEO Robin Liu denied these claims, stating that operations in India would continue as usual. However, by March, OnePlus India announced Liu’s departure while maintaining that business in the country would remain unaffected. OnePlus is said to have shifted its strategy toward a more online-focused sales model while scaling back its offline retail presence. At the same time, it expanded after-sales support by leveraging OPPO’s service network.

A report by Moneycontrol indicated that the company had started transitioning away from most offline sales channels. Partner-operated exclusive stores across India were reportedly asked to close, leaving only three company-owned outlets in Hyderabad, Chennai, and Bengaluru. Distributors in general trade were also instructed to complete final billing by March 31 and clear existing inventory without a transition period. With the reported merger with Realme, it appears that BBK Electronics is continuing its broader strategy of consolidating its global portfolio.